Retail trade is a combination of types of business activity associated with the sale of goods and services directly to consumers. Retail trade combines the interests of the seller in obtaining income and the needs of the buyer in obtaining high-quality goods and services. Retail trade forces producers to take into account the needs of society as much as possible. At the heart of retail trade is the theory of individual choice, which uses the principle of consumer priority. Therefore, retail trade is a social expression of the society standards of living.